Represent is a British luxury streetwear brand established in 2011 by George and Mike Heaton brothers and has grown to be among the best fashion brands. In addition, the brand’s philosophy implies hard work, professionalism, and learning; every item embodies the concept of the best design and manufacturing. From a college project where George was only screen printing his art on shirts that were bought locally, the business grew into an international brand. The name of the brand was derived from a meeting, and with the goal of making the best brand in the world the Heaton brothers have turned their dream into reality that is Represent which today is a luxury street wear brand that is famous for its innovation, quality and style.

As a company that insists on quality and detail, Represent makes wearable and fashionable items that combine functionality and style. In this way, the brand changes the concept of streetwear and presents eternal collections, both for lovers of stylish clothing and for ordinary people, allowing people to be unique with the help of luxury and exclusivity. Represent remains relevant in the current and future fashion trends of street wear and luxury wear.
Represent is quite different because it emphasises luxury and quality. Each product is conceptualised and crafted with precision, and with the finest materials and craftsmanship. This means that each collection of this brand remains relevant in terms of fashion as well as design and functionality.
For Represent, luxury and high performance are combined with the concern for the production process. The brand aims to adopt sustainable approach to the manufacturing process, using only the best quality materials which can be used and worn for a very long time.
Represent products can be bought from their official website and the latest collections and exclusive releases are available there. They also have some select retail collaborations and pop-up shops for a more experiential shopping experience.

247 Hoodies Collection at Represent is a perfect blend of comfort, performance and elegant style. This collection is for people who appreciate variety and quality; therefore, they have created a line of perfect hoodies made of the highest quality materials to provide you with the warmth and style you deserve. Whether worn as a casual clothing item, or layered to achieve a smarter look, each hoodie is designed and manufactured with precision and style, so that it can both look good and perform its function. The 247 Hoodies should be a part of any contemporary wardrobe since they can easily fit into casual wear, as well as sports and outdoor activities.
Key Features:
- Premium-quality fabrics for durability and comfort
- Versatile designs suitable for all occasions
- Stylish, contemporary fits with attention to detail
- Ideal for layering or wearing solo
- Available in a range of colours and sizes
Upgrade your wardrobe with the 247 Hoodies Collection today. Experience the perfect balance of luxury and performance—shop now!

Here is the Represent x Belstaff Outline Phoenix Hoodie in Shadow, the oversized hoodie that combines the two labels at their best. Made from 100% heavyweight 500gsm cotton this hoodie is available in a stained black wash, which has that road-aged look to it. The design focuses on the contrast of Represent’s urban sportswear aesthetic with the classic Belstaff brand while incorporating the brand’s Phoenix logo first used in 1969. The logo is displayed in a chain stitch look that resembles tyre tracks on a textured print background. With the Cobrax popper on the hood and a metal bar logo on the pocket, this hoodie is a true representation of Represent for the fashionable person.
Key Features:
- Premium oversized fit for a relaxed look
- Heavyweight 500gsm cotton for durability and comfort
- Stained black wash for a vintage, road-aged aesthetic
- Embroidered Belstaff Phoenix logo and Represent logos for iconic detailing
- Cobrax popper and metal bar logo for added luxury
- 100% Cotton Composition
Elevate your streetwear game with the Represent x Belstaff Outline Phoenix Hoodie—a limited-edition luxury piece that will last. Shop now before it’s gone!

The Represent Initial Boxy Zip Through Hoodie in Vintage Grey is an oversized piece with a fade-out wash, making every product in the line exclusive. Made from the 500gsm brushed fleeceback cotton, this hoodie is designed with a cropped body that is super wide and boxy, and falls square at the hip. The loose shoulder and wide sleeves amplify the casualness, but the 1×1 ribbing at the cuffs and bottom brings in a little formality. It features side seam welt pockets, front zip closure, the Represent metal bar on the pocket, and the embroidered Initial on the hood.
Key Features:
- Oversized & boxy fit for a street-ready look
- Super cropped body with dropped shoulders for a relaxed silhouette
- Heavyweight 500gsm brushed fleeceback cotton for maximum comfort
- 1×1 ribbing at cuffs and hem for structure
- Side seam welt pockets and front zip closure for added utility
- Unique fade-out wash for one-of-a-kind color variation
- Embroidered Initial & Represent metal bar for luxe detailing
- 100% Cotton Composition
Stand out with the Represent Initial Boxy Zip Through Hoodie—a perfect blend of comfort and style. Shop now and add this statement piece to your collection!

The Represent Realtree® Camo Boxy Hoodie is the combination of performance wear and luxury streetwear. Cut from 480gsm terry loopback cotton, it has the brand’s oversized, boxy silhouette and cropped body length. The soft and comfortable dropped shoulders and wide sleeves make the silhouette casual and the ribbed cuffs and hem provide shape. This hoodie is different from the rest due to the Realtree® APX pattern that offers realistic textures and photo-realism. This pattern represents the bark, leaves and moss; the fabric is pre-worn to have that vintage look, and the carbon finish makes the fabric very soft to the touch.
The Represent metal bar on the pocket and an off-white embroidered Initial on the hood is the final touch to the Realtree® Camo Boxy Hoodie, which is as practical as it is fashionable, and has a camo look that combines the forest and the urban environment.
Key Features:
- Oversized Boxy Fit with cropped body for a modern silhouette
- Realtree® APX camouflage print with photo-realistic textures
- Vintage faded design for a worn-in, classic look
- Carbon finish for a super soft feel and smooth texture
- Ribbed cuffs & hem for structure and comfort
- Embroidered Initial & Represent metal bar for branding
- 100% Cotton Composition for durability and comfort
Ready to blend into the streets with style? Shop the Represent Realtree® Camo Boxy Hoodie now and make a statement with luxury camouflage.

The Represent Owners Club Hoodie in ash grey is a perfect representation of comfort yet style and quality. This hoodie is made from 100% heavyweight jersey cotton with 450gsm, which has a super soft loop back fabric, pre-shrunk and piece-dyed for durability. With a loose cut, it provides a comfortable, loose silhouette that is emphasized by ribbed edges of the hems and cuffs.
However, the most prominent feature is the Owners Club print on the chest and back that represents Represent’s move to the next level of streetwear. Completed by the Cobrax popper hood and Represent metal bar logo, this hoodie combines practicality with classic style. According to GQ Magazine, this piece is an “instant grail,” and it goes with everything you wear.
Key Features:
- Oversized fit for a modern, relaxed silhouette
- 450gsm heavyweight jersey cotton for premium durability and comfort
- Loopback fabric, pre-shrunk and piece-dyed for softness and longevity
- Ribbed hem & cuffs for structure and a clean finish
- Cobrax popper hood and metal bar logo for signature detailing
- Owners Club print on chest & back for bold branding
Upgrade your wardrobe with the ultimate luxury hoodie. Shop the Represent Owners Club Hoodie today and experience streetwear elevated to perfection.
Represent is the epitome of luxury streetwear where quality and design are on par with each other. Every item is made of top-quality fabrics such as heavyweight cotton and brushed fleece to guarantee sturdiness and comfort with style. The clothes and accessories that the brand offers are unique and what you get is an oversized wear with some great graphics to make you stand out.
Being quality and exclusivity oriented, Represent offers clothing items that not only are stylish but also can be considered as long-term investments. From its special edition collections to its environmental policies, Represent makes it possible to guarantee that every creation is a statement of the brand’s passion for fashion and change. Represent will help you take your clothing to the next level and bring the essence of luxury streetwear to you.